I'm Terico Harper. I help city governments, tourism boards, and brands turn their story into consistent photography, video, and campaign content, using AI to move faster without losing the human eye.
Terico Harper has spent thirteen years building a production practice the traditional way: the shot lists, the on-site shoots, the late-night edits, for municipalities, tourism organizations, and brands.
AI didn't replace any of that. It removed the bottleneck. Ideation, scripting, and editing that used to eat a week now move in an afternoon, so the creative energy goes back into the story, not the software.
His work sits at the intersection of civic documentation and applied AI. Generative tools accelerate the process, but the pipeline still runs on real access: City Council members, small-business owners, and community partners who trust him to show up and get it right.
Most engagements land in one of three places, from steady monthly content to functioning as an outside creative director. Here's how to think about which one fits.
For organizations that need consistent, reliable content.
For organizations that want to improve their entire creative operation.
For organizations where I function almost like an external creative director.
College Park's City Council needed a way to reach residents directly and consistently, without press releases alone and without a full in-house media team.
Terico serves as the city's contracted digital media partner, working with Council Members Jamelle McKenzie, Traci Arnold, and Joe Carne to document council meetings, public initiatives, and community events.
Ongoing photo and video coverage across three Council offices, delivered on demand for direct constituent communication.
A consistent visual public record that makes city government easier for residents to see and understand.
How do you communicate College Park's identity, events, businesses, and history to both visitors and residents at once?
Creative direction, photography, and video production paired with AI-assisted ideation and repurposing, built around local history, culture, and small business.
10 to 25 monthly visual assets across Instagram, Facebook, and digital campaigns.
A steady stream of destination marketing content that keeps College Park visible without slowing down.
Local history and preservation work needed a visual record that could reach people beyond a plaque or a pamphlet.
Independent, documentary-style photography and video, produced alongside the Destination College Park work.
An ongoing archive of heritage-documentation content.
A growing visual record of the people, places, and preservation work behind College Park's civic identity.
Apparel brands needed content that felt authentic to their audience, not like a stock photoshoot.
Full production, from planning and filming through editing, color correction, and delivery.
Brand and campaign content built for social and marketing use.
Visual storytelling that carries the same documentary eye for people and place into a commercial context.
An international federation needed production support during its time in Atlanta, on a compressed timeline.
On-site photography and video coverage, with the same documentary approach used in civic and brand work.
Game-day and team coverage capturing the team's time in Atlanta.
A body of work that shows range beyond municipal and brand clients, even though it wasn't ultimately published by the federation.
We talk through the project, the audience, and what the deliverable actually needs to do, for a Council office, a destination campaign, or a brand.
A shot list and storytelling concept take shape, with AI tools speeding up ideation and scripting so more options get explored, faster.
On-site filming and photography, then editing, color, and finishing in Final Cut Pro and Adobe Creative Suite.
Final assets delivered in the formats each platform needs, repurposed across channels so one shoot works harder.
Craft first, AI as the accelerant. Here's what that actually looks like in practice.
AI-assisted research and information organization before a single shot is planned.
Concept development and creative exploration, widened by AI so more directions get considered.
AI-assisted scripting, storyboarding, and content development, carried out with traditional production craft.
One production turned into multiple platform-specific assets, instead of one shoot for one post.
Performance gets analyzed and the findings feed directly into what gets made next.
Tell me about the project: the audience, the timeline, or just a rough idea. I reply to everything personally.